A man in a wingsuit jumping off a mountain may not seem like a logical inspiration for a copywriter, but it definitely ties in with the energy needed to make a successful career.
Speaker Nick Usborne at the AWAI Bootcamp 2011 called it the 2:57 moment. He’s referring to the look on professional base jumper Jeb Corliss’ face after he’s completed a successful run. Check it out:
I loved this video. It’s the perfect visual for the emotional rush I get when a client reports control-beating results, outstanding returns, or total satisfaction. That is why I’m a copywriter – to have that 2:57 moment and continue bringing it to my clients each day.